Bramblecrest Case Study
How Bramblecrest used Ligneus to raise their in-store profile
Overview
Established in 2000 Bramblecrest design innovative, quality outdoor furniture. Their designs are responsibly sourced and use recycled materials.
Their products are sold through stockists and garden centrtes throughout the UK and Europe.
They take their environmental responsibilities as seriously as we do.
Brief
Their quality furniture sells itself however you first need to grab your customers attention.
Bramblecrest’s POS stands were becoming somewhat tired and needed a rethink. It was no longer reflecting the superior quality of their products.
They wanted to maintain that rural rustic look and feel but with a striking contemporary essence for a characteristic stylish appearance.
Approach
- Assessing the existing POS – This was to be crucial in understanding where they were currently and where they wanted to be.
- Prototyping for modularity – another important factor was ensuring the solution could be tailored to each individual garden center – whether large or small
- Eye catching display – utilising our printing facilities it was also incredibly important that the final branding and messaging was on point and clearly visible.
Ligneus’ Tools Employed
Results
 |
90%Uptake by stores following trial |
 |
37%Increase in footfall |
 |
45%uplift in sales |
Conclusion
The new and improved point of sale designs proved very succesful in trials and consequently were enthusiastically taken up by stores nationwide. This caused a 37% increase in footfall and 45% increase in sales.
The success of this project has generated further requirements for a wider range of instore POS and display.
The Bramblecrest in-store solutions
